Case Study 1: Set The Table Personal Chef Services
Set the Table Personal Chef Services is a personalized chef service focused on creating nourishing, customized meals while fostering genuine relationships with clients across Los Angeles and the South Bay. The goal of this project was to increase brand visibility, deepen customer engagement, and refine the brand’s voice by cultivating meaningful connections with the people we serve. My role involved developing a warm, community-driven brand voice, building local partnerships, curating engaging social media content, and crafting personalized messaging that resonated with our audience—encouraging them to embrace nourishing meals with ease.
My Role & Implementation
Developing a Genuine Brand Voice:
I refined Set the Table’s messaging to be more authentic and community-driven, ensuring it resonated with both existing and potential clients. This included reworking website content, social media copy, and client communications to reflect warmth and personal connection.
Deepening Local Connections & Community Building:
By treating clients as friends and community members, I helped foster trust and word-of-mouth growth through meaningful engagement, check-ins, and personal touches.
Strategic Collaborations with Local Businesses & Organizations:
I facilitated partnerships with Surfrider South Bay, The Manhattan Beach Chamber, and the Hermosa Beach Chamber, embedding Set the Table within the local business ecosystem and expanding brand visibility.
Capturing Engaging Social Media Content:
I curated high-quality social content—from beautifully plated meals to behind-the-scenes moments—bringing the brand’s story to life through compelling imagery and videos that felt both professional and personal.
Crafting Personalized Copy & Captions:
I ensured all social media messaging spoke directly to our audience, encouraging them to simplify their lives with nourishing meals. Every caption was thoughtfully written to feel inviting, relatable, and helpful—never salesy.
Growing an Engaged Digital Community:
Through consistent engagement and authentic storytelling, I helped turn social media followers into loyal clients and supporters while increasing organic reach and referrals.
Measurable Results
Doubled Weekly Meal Prep Clients:
Through a stronger brand voice, community engagement, and strategic collaborations, we successfully doubled the number of weekly meal prep clients, growing the business significantly.
Expanded Local Recognition & Business Network:
Collaborations with Surfrider South Bay, The Manhattan Beach Chamber, and the Hermosa Beach Chamber increased brand visibility, strengthening Set the Table’s presence within the local business community and creating new opportunities.
Increase in Catering Bookings:
Since refining the brand’s messaging and social outreach, Set the Table has seen a 60% rise in catering event bookings, serving more clients for special gatherings, corporate events, and intimate celebrations.